Skechers
Art Direction
Strategy
Brand Launch
Skechers athleisure category is expanding beyond shoes, however they did not have a voice or brand that could cut through the market.
APPROACH
Crafted an entire new sub brand from scratch
Anchored brand proposition – “move beautifully” , aligned with active living, confidence and comfort
Drove key creative concepts “自然序动” to drive brand collaboration
RESULTS
Hit 15% above key targets within 3 weeks
5% all target communication KPIs
