Navigating WeChat Official Accounts for Global Businesses: Local vs. Overseas
This guide gives a detailed description of the three main WeChat Official Accounts as a marketing platform, namely Subscription accounts, Service accounts, and Enterprise accounts, popularly referred to as WeChat Work, with the classification of local and overseas accounts.
Comprehensive Guide to Opening a WeChat Official Account for Overseas Business Entities
As the most popular social media and messaging service in China, WeChat has dramatically changed the ways how enterprises interact with these consumers. From Q1 2018, WeChat has allowed foreign companies to open and legally own WeChat Official Accounts (OAs) wholly owned by overseas' entities.
Private Traffic China’s new marketing craze
Over the years, brands have spent massive amounts of marketing dollars on traditional Chinese EC platforms just to grow the brand, these fees include ads, keyword bidding, traffic etc. With the increasing difficulty and budget required to drive organic growth, "private traffic" helps brands reduce the cost of acquisition and build for more direct ROI.
Rise of B2B Marketing in China: Navigating a Dynamic Landscape
China’s business-to-business (B2B) marketing landscape is expanding rapidly, offering tremendous opportunities for companies looking to grow their presence in the world’s second-largest economy.