Agoda

While Agoda is a popular name brand globally, it suffers from low awareness in China, very few consumers really understood what its global proposition of what “less hassle, more travel” stands for

SOLUTION

• Instead of driving a generic claim, we decided to reposition Agoda to be Asia’s no 1 OTA network. This is supported by the fact that they have the best rates within Asia.

RESULTS

• Overall awareness increase by 23%

• Consideration increased by 6 points on brand tracker