Comprehensive Guide to Opening a WeChat Official Account for Overseas Business Entities
As the most popular social media and messaging service in China, WeChat has dramatically changed the ways how enterprises interact with these consumers. From Q1 2018, WeChat has allowed foreign companies to open and legally own WeChat Official Accounts (OAs) wholly owned by overseas' entities.
Rise of B2B Marketing in China: Navigating a Dynamic Landscape
China’s business-to-business (B2B) marketing landscape is expanding rapidly, offering tremendous opportunities for companies looking to grow their presence in the world’s second-largest economy.